Our Services

Madera Group furthers social change. Our national network of movers and shakers, funders, and public policy advocates all facilitate social good. We apply your objectives by developing strategic plans, managing fundraising campaigns, writing and rehearsing donor pitch strategies, executing email marketing campaigns, providing media placement, coordinating digital marketing, and producing websites and videos to promote your initiatives. Through our media arm, Madera Group Media, we produce documentaries and change maker stories. Growing your organization means finding ways to engage the public in your vision, your values, and your offerings. By developing programs, policy initiatives, and communications strategies your message—and mission—can be brought to the front of a crowded field. Key ways to reach the public include optimizing outreach through strategic events, the internet, email, and leveraging social media to carry your messages to broad audiences; cultivating and maintaining supporters across all channels through coordinated technology platforms.

Balancing Rocks

Strategy for Success

  • Strategic planning

  • Re-framing mission, vision, program objectives 

  • Strategic communications 

  • Public engagement 

  • Donor engagement 

  • Political engagement 

  • Board and executive trainings

Rocks

Website & Social Media

  • Strategy 

  • Data analytics 

  • Search engine optimization

Rocks

Marketing & Fundraising

  • Digital fundraising and marketing Multi-channel fundraising 

  • Grant writing and editing 

  • Fundraising Campaigns for Social Media Channels 

  • Micro-targeted social media buys 

  • Advertising across channels

Image by Mounzer Awad

Creative

  • Brand design 

  • Web and print design

  • Content generation

  • Writing and Editing 

  • Storytelling Video concept and production 

  • Documentaries

Communications

  • Public relations 

  • Earned media

  •  Crisis management

  • Press calls and outreach

  • Media placemen

  • Press conferences

  • On camera training

Balanced Rocks

Social Capital

  • Strategy

  • Relationship building

  • Women-led startup training and coaching

  • Investor relation communications

  • Targeted marketing

  • Pitch deck preparation

White Rocks

Causes & Campaigns

  • Social, Racial, and Gender Equity 

  • Health and Wellness 

  • Environment and Sustainability

  • Climate Crisis 

  • Peace and Security 

  • Education 

  • Arts and Culture 

  • Human rights 

  • Children’s Advocacy 

  • Animal Welfare 

  • Election Reform

  • Voting Rights

  • Civil Rights

  • Political Campaigns 

  • Female Candidates Running for Public Office