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Madera Group Team

 
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Kath Delaney

Principal and Founder

Kath Delaney founded Madera Group, a San Francisco Bay Area social impact consulting agency, in 2004 to advance the causes she feels are critical to social and political change. In her career, she has managed nonprofit organizations, designed and executed mass-scale social impact campaigns, raised millions of dollars for progressive organizations and political candidates, and has promoted thought leaders and policy initiatives to global audiences.


Ms. Delaney has a national reputation as an organizer and leader in progressive social movements and political campaigns. She is a sought-after strategist, advisor, fundraiser, organizer, and networker. Her expertise includes organizational strategy, policy and program development, integrated multichannel fundraising, social marketing, and strategic communications.


Kath works in partnership with her clients on vital campaigns for women’s leadership, health care reform, economic and social justice, environmental and conservation initiatives, and global security issues.


Prior to launching Madera Group, Kath was the Managing Director of the Global Security Institute (GSI), founded by the late Senator Alan Cranston. The mission of GSI is to promote security through the elimination of nuclear weapons. Long on the world stage, Kath has produced and participated in global conferences for numerous heads of state, Nobel Laureates, elected officials, opinion leaders, and other change agents.


In addition to her extensive NGO experience, Kath has worked in the political arena on nine presidential campaigns in communications, field operations, advance, and fundraising. Kath was an elected delegate from California in 2020 for President Joe Biden and in 2008 and 2016 for Secretary Hillary Clinton’s presidential campaigns. Kath most recently served on President Joe Biden's and Vice President Kamala Harris' National Fundraising Committee, on Hillary for America’s National Fundraising Committee, and advised the Biden campaign on several working policy groups.


Kath was the National Coordinator for the 20th Anniversary of Earth Day in 1990, attracting millions of people around the world to a new generation of environmental action. Subsequently, she was a producer and consultant to Earth Day 1991, 1992, and 1995. Kath had the good fortune early in her career to working with the leader in the progressive communication agencies, Fenton Communications, and assisting the world-renowned civil rights all-female a cappella singing group Sweet Honey in the Rock as they traveled around the world.


Kath brings to Madera Group an extensive network of mission-minded professional consultants, philanthropists, and a wide range of media relationships. While forming Madera Group, she enlisted best-in-class professionals in organizational development, fundraising, Internet strategy, public relations, social media, web-based programming, video production, and related fields to form the agency’s client service teams.


In partnership with her husband, Erik Johnson, they co-founded Madera Group Media in 2007 to better serve Madera Group’s client’s digital storytelling needs and aspirations.  You can view Madera Group Media videos and documentaries here.


Kath lives in Kensington, California with her husband, Erik Johnson, daughter Sushma Antonia, and their beloved animals Nabu and Gracie. When Kath is not working for her clients you can find her on the hiking trail or on the campaign trail depending on the season.

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Manuel Hernandez

Senior Consultant

Manuel thrives at the intersection of culture, communications, inclusion, and social impact. He helps organizations grow their mission, shape their brand and create people-centric experiences, products, and content. He has helped build new teams, functions, and organizations for more than twenty-five years, developing a sense of belonging and common purpose. Between 2015 and 2020, he helped grow Livongo from 50 to 600 employees, going through two M&As, and an IPO. There, Manuel built the Learning & Development and Workplace functions from scratch and was Head of Diversity & Inclusion, Recognition, and Volunteering initiatives. Between April 2020 and March 2021, he was VP of People and Culture at Tidepool. Before Livongo, he served as President of the Diabetes Hands Foundation (DHF), a nonprofit he co-founded, driven by the belief that no one living with diabetes should feel alone. Under his leadership, DHF became a global leader in diabetes social media, and a highly influential group in diabetes advocacy, with an annual reach of 3 million people through TuDiabetes.org and EsTuDiabetes.org, the NGO’s two flagship programs. Manuel is an Electrical Engineer from Venezuela, with a Masters degree from Cornell University.

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Michael Stein

Senior Consultant

Michael Stein is a veteran nonprofit technology strategist who has worked for the past twenty-five years at the intersection of communications, social media, and fundraising. His areas of expertise include online fundraising, email messaging, email list growth, website usability, blogging, mobile content, and social media. Michael has provided strategic consulting to numerous organizations during his professional career including the Clinton Foundation, Planned Parenthood Federation of America, United Nations Food Program, The James Irvine Foundation, Animal Legal Defense Fund, American Lung Association of California, and the ACLU of Northern California.

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Barbara Webber

Senior Consultant

Barbara Webber has been providing her communications, public relations, and media relations expertise to leaders, organizations, authors, non-profits, and businesses since the 1980s. Barbara trains spokespersons, creates strategic plans, crafts effective messaging, and implements communications plans. Throughout her career, she led very successful and high-profile communication campaigns including those to end Apartheid, reduce the threat of nuclear weapons, improve human rights, protect the environment, and promote pressing social issues. She is a long-time friend and colleague of Kath Delaney, collaborating with the Madera Group over many years. Barbara lives, works, and plays in the Metro Washington, D.C. area where she performs in community theater and enjoys painting, gardening, and spending time with her grown daughter and loyal fur baby.  An active leader in her hometown of Annapolis, she served on the mayor’s transition team, advocates for social change, LGBTQ+ rights, leads an annual Thanksgiving dinner for hundreds in need, and volunteers to make change that matters.

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Sondra Hall

Senior Consultant, Content Developer, and Writer

Sondra Hall is an experienced wordsmith with an extensive background as a freelance and on-staff writer. She’s written business plans, marketing collateral, e-newsletters, blog, and website content for audiences in fields ranging from fashion to food banks and education to mental health. Sondra is also an educator who founded,"Take My Word For It!” as a way to bring the adventure that is writing to elementary and middle school kids, and teaches adult creative writing classes through her program, Escape to the Page, privately and in community colleges.

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Oriana Gonzalez

Project Coordinator - Design - Data - Creative

Oriana Gonzalez is a multi-talented project manager, graphic designer, and artist. She has experience in driving growth, raising brand awareness, and managing social media campaigns and specializes in social media marketing, digital communication, data management, and creative design. She studied Fine Art in Venezuela and is currently studying Business Administration at San Joaquin Delta College.