Posted by Andre Carothers, Senior Strategist, Madera Group on August 21, 2009
Success in social marketing and fundraising means making our clients visible in a crowded online marketplace. Our agency works with clients to develop a strategy that not only uses social networks, but also persuades others to pass the word on. That means creating inspiring and thoughtful messages that work for both email inboxes and social networking sites. It means telling a story that communicates the meaning of the work we are describing, and showing the results that come from it.
Posted by Michael Stein, Senior Internet Strategist on July 30, 2009
VolunteerMatch has launched its first ever blog for the nonprofit community called Engaging Volunteers: The VolunteerMatch Blog for Organizations, which is targeted at the VolunteerMatch membership of more than 75,000 nonprofit professionals and the greater community of organizations that work with volunteers.
Posted by Michael Stein, Senior Internet Strategist on May 22, 2009
Change.org has launched a new career service and online marketplace for social change jobs called Jobs for Change. They’ve created the site in partnership with more than a dozen nonprofits, including Young Nonprofit Professionals Network, AmeriCorps Alums, Echoing Green, Network for Good, and Encore Careers.
Posted by Erik Johnson, Creative Director on May 15, 2009
The Clinton Foundation and Madera Group launched a new video about the Clinton Foundation Millennium Network’s work to inspire young philanthropists to become the “How Generation.”
Posted by Erik Johnson, Creative Director on May 8, 2009
In January of 2009, the two founders of the Diabetes Hands Foundation, Manny Hernandez and Andreina Davila, asked the Madera Group to help them envision and execute the next steps in their organizational growth.
Posted by Michael Stein, Senior Internet Strategist on April 22, 2009
My friend and online alter ego Michael Stein (yes, there is another!) offered a useful write-up way back in July 2008 about The Nature Conservancy’s use of Facebook for fundraising. Michael writes:
There’s been a lot of excitement in the last year about social networking in general, and about Facebook in particular.
Posted by Michael Stein, Senior Internet Strategist on October 10, 2008
My Madera Group colleague Erik Johnson recently completed a trip to Alaska, where he worked on a series of videos to capture a deeper understanding of Republican Vice Presidential candidate Sarah Palin. Erik joined a team of highly respected Bay Area producers, camera operators, editors and musicians … and the Wasilla Project began.
The William J. Clinton Foundation seeks to address some of the world’s most pressing challenges through collaborative partnerships. Programs include the Clinton Global Initiative, the Clinton Climate Initiative, the Clinton HIV/AIDS Initiative, and the Alliance for a Healthier Generation.
