Archive for the 'Uncategorized' Category
Posted by Erik Johnson, Creative Director on May 27, 2010
Artists and Activists: A Dialogue about Water and Human Rights
Photographers Robert Dawson and Roberto Bear Guerra – both featured in the exhibition – will discuss the artist’s experience and unique role in highlighting the connection between rivers, dams and human rights. They will be joined by Steve Rothert, California Director of American Rivers, and Aviva Imhof, Campaigns Director of International Rivers, activists on the front lines of the struggle for healthy rivers and human rights in California and around the world. This conversation will be moderated by Patrick McCully, Executive Director of International Rivers.
Posted by Manny Hernandez on March 25, 2010
Since 2009, I have been reading quite a bit about slacktivism. In most contexts I have found the term, it has had a negative connotation, directly implying that slacktivists are people who are too lazy to engage in something meaningful.
Posted by Michael Stein, Senior Internet Strategist on February 4, 2010
Steve MacLaughlin from Blackbaud offers us an interesting review of online giving trends in 2009, writing for NTEN. Here are some highlights that jumped out at me:
Posted by Kath Delaney, Founder and Chief Executive Officer on September 30, 2009
This time of year is my favorite. I love watching the children in my life begin a new year at school, seeing the apples start to fall from the trees on our street, and getting busy at The Madera Group!
The majority of our clients have begun year-end fundraising campaigns — the last and most important financial push of the year.
Posted by Michael Stein, Senior Internet Strategist on September 14, 2009
As the year-end fundraising seasons kicks off, Madera Group client Diabetes Hands Foundation (DHF) has launched a video campaign to raise $15,000 by the end of September. The videos feature the voices of those affected by the disease, while at the same time demonstrate the creative appeal and effect that personalized narratives provide to help raise awareness about diabetes.
Posted by Amy Wachler, Communications Associate on September 3, 2009
It’s been an exciting four months since The Madera Group moved into the new David Brower Center in downtown Berkeley. We joined over 20 other public benefit organizations as anchor tenants in the green building, which has a high-tech and ecologically sustainable design.
Posted by Michael Stein, Senior Internet Strategist on August 26, 2009
Allyson Kapin has a great post on Frogloop, Care2’s nonprofit online marketing blog on 10 Tools and Strategies to Market Your Nonprofit on a Shoe-String Budget. She writes: “If your nonprofit is not taking advantage of free tools like Add This, a widget that encourages users to share your organizations articles or web pages on the most popular social networks or branded toolbars like FreeCause, then your nonprofit is missing out on some big marketing opportunities.”
Posted by Michael Stein, Senior Internet Strategist on
I liked Matt Wilson’s article in the July edition of the NTEN e-newsletter on the State of Mobile Advocacy, having written on this subject myself. Matt works for Mobile Commons, one of the vendors innovating with mobile advocacy. He writes: “There are now several vendors working in the nonprofit sector who have built target-matching applications for voice calls, similar to the district-matching features in the online advocacy arena. This is allowing organizations to connect their constituents directly to the phone lines of Congressional offices, skipping the Capitol Switchboard. This leads to longer average call times, as advocates are more likely to abandon the call when they are connected to the switchboard.”
Posted by Andre Carothers, Senior Strategist, Madera Group on August 21, 2009
Success in social marketing and fundraising means making our clients visible in a crowded online marketplace. Our agency works with clients to develop a strategy that not only uses social networks, but also persuades others to pass the word on. That means creating inspiring and thoughtful messages that work for both email inboxes and social networking sites. It means telling a story that communicates the meaning of the work we are describing, and showing the results that come from it.
Posted by Amy Wachler, Communications Associate on August 17, 2009
Last month, President Barack Obama spoke to people of Ghana about opportunity, responsibility, and the important role each of them has in determining their country’s future. His message was clear: “The world will be what you make of it.” Obama’s words challenged and encouraged the people of Ghana to take control of their own destiny – Africans have already shown their capacity and commitment to making change, and now is the time for them to use those tools to create new opportunities for themselves, he said.
