Archive for the 'Technology' Category

Convio releases annual nonprofit online benchmarks report

Posted by Michael Stein, Senior Internet Strategist on April 9, 2010

Convio releases annual nonprofit online benchmarks report

For the fourth consecutive year, online vendor Convio has assembled The Convio Online Nonprofit Benchmark Study which assembles 2009 online metrics for over 500 nonprofits in 15 nonprofit sectors.


The Social Media Response to Disaster in Haiti

Posted by Michael Stein, Senior Internet Strategist on March 19, 2010

The Social Media Response to Disaster in Haiti

Amy Sample Ward with Netsquared wrote a good roundup in February 2010 of the social media response to the Haiti earthquake in January. She writes that “the way we think about and turn to social media in a time of disaster is changing.” Amy’s article discusses how mobile technology is impacting the process of mapping, fundraising, and missing persons.


Do Facebook, Twitter and Ning compete? They do… for our time

Posted by Manny Hernandez on February 6, 2010

This weekend, I was reading the interview of Techcrunch with Gina Bianchini (CEO of Ning) in Davos. In it, Gina argues that that she doesn’t see Nign as a competitor of Facebook or Twitter.


Social Media for Nonprofits (presentation)

Posted by Manny Hernandez on February 4, 2010

Recently, I had the great opportunity to deliver a couple of sessions of a workshop titled Social Media for Nonprofits to approximately 20 small nonprofit groups in the Bay Area.

These are the slides from the presentation (with a few enhancements I made to them thanks to the feedback I got from participants). You can download the presentation if you prefer watching it offline.


5 Trends That Will Affect Online Fundraising In 2010

Posted by Michael Stein, Senior Internet Strategist on February 3, 2010

5 Trends That Will Affect Online Fundraising In 2010

Our good friends at Network for Good offers us their view into the crystal ball of online fundraising in 2010 in this good article about upcoming trends for the year.  Here’s the high level summary:


Assemblywoman Nancy Skinner Represents California at Climate Conference in Copenhagen

Posted by Amy Wachler, Communications Associate on December 10, 2009

IMG_7329The Madera Group partnered with Strategen Consulting to co-host a special fundraiser celebrating Assemblywoman Nancy Skinner’s first year in the California State Assembly and to support her re-election in 2010.  More than 100 friends and supporters gathered at the David Brower Center last Friday evening to honor Nancy’s hard work and success in passing several key bills through the legislature.


Using mobile technology to influence health reform

Posted by Michael Stein, Senior Internet Strategist on October 14, 2009

Using mobile technology to influence health reform

Mobile Commons reported in mid-August on an article in Mobile Marketer that looked at how mobile technology was being used to help pass health care reform legislation. Labor unions, large national advocacy groups, small local non-profits, and faith-based community organizations are using mobile to reach out to their supporters around the issue of health care reform.


Diabetes Hands Foundation Launches Video Fundraising Campaign

Posted by Michael Stein, Senior Internet Strategist on September 14, 2009

As the year-end fundraising seasons kicks off, Madera Group client Diabetes Hands Foundation (DHF) has launched a video campaign to raise $15,000 by the end of September. The videos feature the voices of those affected by the disease, while at the same time demonstrate the creative appeal and effect that personalized narratives provide to help raise awareness about diabetes.


10 tools and strategies to market your nonprofit on a shoe-string budget

Posted by Michael Stein, Senior Internet Strategist on August 26, 2009

10 tools and strategies to market your nonprofit on a shoe-string budget

Allyson Kapin has a great post on Frogloop, Care2’s nonprofit online marketing blog on 10 Tools and Strategies to Market Your Nonprofit on a Shoe-String Budget.  She writes: “If your nonprofit is not taking advantage of free tools like Add This, a widget that encourages users to share your organizations articles or web pages on the most popular social networks or branded toolbars like FreeCause, then your nonprofit is missing out on some big marketing opportunities.”


Happy Birthday President Clinton!

Posted by Andre Carothers, Senior Strategist, Madera Group on August 21, 2009

Happy Birthday President Clinton!

Success in social marketing and fundraising means making our clients visible in a crowded online marketplace. Our agency works with clients to develop a strategy that not only uses social networks, but also persuades others to pass the word on. That means creating inspiring and thoughtful messages that work for both email inboxes and social networking sites. It means telling a story that communicates the meaning of the work we are describing, and showing the results that come from it.


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