This weekend, I was reading the interview of Techcrunch with Gina Bianchini (CEO of Ning) in Davos. In it, Gina argues that that she doesn’t see Nign as a competitor of Facebook or Twitter.
Recently, I had the great opportunity to deliver a couple of sessions of a workshop titled Social Media for Nonprofits to approximately 20 small nonprofit groups in the Bay Area.
These are the slides from the presentation (with a few enhancements I made to them thanks to the feedback I got from participants). You can download the presentation if you prefer watching it offline.
Our good friends at Network for Good offers us their view into the crystal ball of online fundraising in 2010 in this good article about upcoming trends for the year. Here’s the high level summary:
The Madera Group partnered with Strategen Consulting to co-host a special fundraiser celebrating Assemblywoman Nancy Skinner’s first year in the California State Assembly and to support her re-election in 2010. More than 100 friends and supporters gathered at the David Brower Center last Friday evening to honor Nancy’s hard work and success in passing several key bills through the legislature.
Mobile Commons reported in mid-August on an article in Mobile Marketer that looked at how mobile technology was being used to help pass health care reform legislation. Labor unions, large national advocacy groups, small local non-profits, and faith-based community organizations are using mobile to reach out to their supporters around the issue of health care reform.
As the year-end fundraising seasons kicks off, Madera Group client Diabetes Hands Foundation (DHF) has launched a video campaign to raise $15,000 by the end of September. The videos feature the voices of those affected by the disease, while at the same time demonstrate the creative appeal and effect that personalized narratives provide to help raise awareness about diabetes.
Allyson Kapin has a great post on Frogloop, Care2’s nonprofit online marketing blog on 10 Tools and Strategies to Market Your Nonprofit on a Shoe-String Budget. She writes: “If your nonprofit is not taking advantage of free tools like Add This, a widget that encourages users to share your organizations articles or web pages on the most popular social networks or branded toolbars like FreeCause, then your nonprofit is missing out on some big marketing opportunities.”
Success in social marketing and fundraising means making our clients visible in a crowded online marketplace. Our agency works with clients to develop a strategy that not only uses social networks, but also persuades others to pass the word on. That means creating inspiring and thoughtful messages that work for both email inboxes and social networking sites. It means telling a story that communicates the meaning of the work we are describing, and showing the results that come from it.
This month, the Madera Group continues our work with Count Me In for Women’s Economic Independence, launching a new “campaign within a campaign” to help increase enrollment in their program, Make Mine a Million $ Business. Founded by social entrepreneur and author Nell Merlino (who created “Take your Daughter to Work Day”), Count Me In helps women entrepreneurs grow their businesses by providing (for free or at very low cost) a suite of online tools, webinars, national and regional events, and access to business development experts.
I am in San Francisco for the national conference of WBENC, the Women’s Business Enterprise National Council, giving the keynote address at lunch today. As I prepare to speak I am overwhelmed with the importance of women getting together, reaching out and venturing out to talk with other business owners about how they are handling the dramatic changes in the marketplace, the economy and their family lives.
The William J. Clinton FoundationThe William J. Clinton Foundation seeks to address some of the world’s most pressing challenges through collaborative partnerships. Programs include the Clinton Global Initiative, the Clinton Climate Initiative, the Clinton HIV/AIDS Initiative, and the Alliance for a Healthier Generation.
Read more
Animal Legal Defense FundWhen Animal Legal Defense Fund (ALDF) approached the Madera Group, it had a steady base of supporters and donors built over the past 30 years.
Read more