Results
An engagement with our agency can run from six months to five years. It typically begins with a technical audit of your web and email software. We review your website and email messaging design and usability, as well as your fundraising, social media and communications strategy. We also analyze your personnel capacity and staffing needs.
Madera works with clients to develop a fundraising and organizational development strategy that integrates the web, email, social networks and direct mail. We redesign websites and landing pages, develop and implement email fundraising campaigns, produce video, write and test email and direct mail communications, and train and coach development and communications staff on how to take full advantage of our work into the future. We are committed to building your capacity to integrate these new approaches through ongoing coaching for your leadership team and board in fundraising, social media and organizational development.
Our work with past clients includes:
- The rapid implementation of short-term, opportunistic online fundraising campaigns netting hundreds of thousands of dollars.
- Long-term engagements with clients—two years and more—that increase fundraising income by over 40 percent.
- Tripling email giving rates.
- Redesigning and relaunching websites incorporating key Web 2.0, blogging and search engine optimization (SEO) features.
- Tripling active email lists through technical audit and software upgrades.
- Producing and integrating videos and other multimedia for year-end solicitations and social media distribution.
