Assemblywoman Nancy Skinner Represents California at Climate Conference in Copenhagen

IMG_7329The Madera Group partnered with Strategen Consulting to co-host a special fundraiser celebrating Assemblywoman Nancy Skinner’s first year in the California State Assembly and to support her re-election in 2010.  More than 100 friends and supporters gathered at the David Brower Center last Friday evening to honor Nancy’s hard work and success in passing several key bills through the legislature.

Happy Birthday President Clinton!

Success in social marketing and fundraising means making our clients visible in a crowded online marketplace. Our agency works with clients to develop a strategy that not only uses social networks, but also persuades others to pass the word on. That means creating inspiring and thoughtful messages that work for both email inboxes and social networking sites. It means telling a story that communicates the meaning of the work we are describing, and showing the results that come from it.

Wasilla Project Offers Deeper Understanding of Sarah Palin

My Madera Group colleague Erik Johnson recently completed a trip to Alaska, where he worked on a series of videos to capture a deeper understanding of Republican Vice Presidential candidate Sarah Palin.  Erik joined a team of highly respected Bay Area producers, camera operators, editors and musicians … and the Wasilla Project began.

Social Good and Politics Meet in Denver

On the bus last night to hear Senator Hillary Clinton’s speech at the Democratic National Convention, I met a young City Council member and non-profit executive from Albany, New York. Corey Ellis, a Barack Obama delegate, is the Program Director of Trinity Institution’s Family and Neighborhood Resource Center.

Launch of Green-Collar Jobs Campaign

I feel like a kid in a candy store because I have been in Washington, D.C. all week attending briefings on domestic and foreign policy issues.  Listening and learning about new policy initiatives is one of my favorite ways to spend the day. So when I read Thomas Friedman’s article a few days ago about the work of Van Jones (pictured at left) and the Ella Baker Center on the new national project they are launching — the Green-Collar Jobs Campaign: Green For All