Mobile Commons reported in mid-August on an article in Mobile Marketer that looked at how mobile technology was being used to help pass health care reform legislation. Labor unions, large national advocacy groups, small local non-profits, and faith-based community organizations are using mobile to reach out to their supporters around the issue of health care reform.
As the year-end fundraising seasons kicks off, Madera Group client Diabetes Hands Foundation (DHF) has launched a video campaign to raise $15,000 by the end of September. The videos feature the voices of those affected by the disease, while at the same time demonstrate the creative appeal and effect that personalized narratives provide to help raise awareness about diabetes.
In January of 2009, the two founders of the Diabetes Hands Foundation, Manny Hernandez and Andreina Davila, asked the Madera Group to help them envision and execute the next steps in their organizational growth.
… Athena Williams-Atwood (in photo at left) thinks so. She knows about the importance of working with enjoyment and relaxation — sixteen years ago, at a time when she was working 60 to 80 hours a week, Athena had to radically change the way she managed her stress and tremendous work load. Eventually Athena founded Work With Ease, based in the US and Australia, to work with individuals and organizations to achieve better results, with peace of mind and health intact.
Today we feature Teens for Safe Cosmetics based in Marin County, California. While attending the Brower Youth Awards last month, I was moved by the young people being honored there for the environmental work they perform in their communities.