Posted by Amy Wachler, Communications Associate on December 10, 2009
The Madera Group partnered with Strategen Consulting to co-host a special fundraiser celebrating Assemblywoman Nancy Skinner’s first year in the California State Assembly and to support her re-election in 2010. More than 100 friends and supporters gathered at the David Brower Center last Friday evening to honor Nancy’s hard work and success in passing several key bills through the legislature.
Posted by Amy Wachler, Communications Associate on November 16, 2009
Gilbert Bendix, a friend and neighbor of the Madera Group, truly embodies the spirit of giving. Gil, a soft-spoken 85-year-old, has been giving to charitable organizations for years, including Amnesty International, Doctors without Borders, Food Bank of Contra Costa and Solano and MBIRA, a non-profit organization that preserves and promotes Zimbabwean music.
Posted by Michael Stein, Senior Internet Strategist on October 14, 2009
Mobile Commons reported in mid-August on an article in Mobile Marketer that looked at how mobile technology was being used to help pass health care reform legislation. Labor unions, large national advocacy groups, small local non-profits, and faith-based community organizations are using mobile to reach out to their supporters around the issue of health care reform.
Posted by Michael Stein, Senior Internet Strategist on September 14, 2009
As the year-end fundraising seasons kicks off, Madera Group client Diabetes Hands Foundation (DHF) has launched a video campaign to raise $15,000 by the end of September. The videos feature the voices of those affected by the disease, while at the same time demonstrate the creative appeal and effect that personalized narratives provide to help raise awareness about diabetes.
Posted by Andre Carothers, Senior Strategist, Madera Group on August 21, 2009
Success in social marketing and fundraising means making our clients visible in a crowded online marketplace. Our agency works with clients to develop a strategy that not only uses social networks, but also persuades others to pass the word on. That means creating inspiring and thoughtful messages that work for both email inboxes and social networking sites. It means telling a story that communicates the meaning of the work we are describing, and showing the results that come from it.
Posted by Amy Wachler, Communications Associate on August 17, 2009
Last month, President Barack Obama spoke to people of Ghana about opportunity, responsibility, and the important role each of them has in determining their country’s future. His message was clear: “The world will be what you make of it.” Obama’s words challenged and encouraged the people of Ghana to take control of their own destiny – Africans have already shown their capacity and commitment to making change, and now is the time for them to use those tools to create new opportunities for themselves, he said.
Posted by Michael Stein, Senior Internet Strategist on July 30, 2009
VolunteerMatch has launched its first ever blog for the nonprofit community called Engaging Volunteers: The VolunteerMatch Blog for Organizations, which is targeted at the VolunteerMatch membership of more than 75,000 nonprofit professionals and the greater community of organizations that work with volunteers.
Posted by Erik Johnson, Creative Director on July 27, 2009
The Madera Group supports United4Iran.org’s global day of solidarity on Saturday, July 25th. Untited4Iran is a non-partisian group of individuals working to end the widespread and systematic violations of the people of Iran’s human and civil rights. In just three weeks United4Iran participation has grown to over 110 cities worldwide.
Posted by Andre Carothers, Senior Strategist, Madera Group on July 8, 2009
This month, the Madera Group continues our work with Count Me In for Women’s Economic Independence, launching a new “campaign within a campaign” to help increase enrollment in their program, Make Mine a Million $ Business. Founded by social entrepreneur and author Nell Merlino (who created “Take your Daughter to Work Day”), Count Me In helps women entrepreneurs grow their businesses by providing (for free or at very low cost) a suite of online tools, webinars, national and regional events, and access to business development experts.
Posted by Nell Merlino, CEO and Founder, Count Me In for Women's Economic Independence on June 11, 2009
I am in San Francisco for the national conference of WBENC, the Women’s Business Enterprise National Council, giving the keynote address at lunch today. As I prepare to speak I am overwhelmed with the importance of women getting together, reaching out and venturing out to talk with other business owners about how they are handling the dramatic changes in the marketplace, the economy and their family lives.
The William J. Clinton Foundation seeks to address some of the world’s most pressing challenges through collaborative partnerships. Programs include the Clinton Global Initiative, the Clinton Climate Initiative, the Clinton HIV/AIDS Initiative, and the Alliance for a Healthier Generation.
The Madera Group partnered with Strategen Consulting to co-host a special fundraiser celebrating Assemblywoman Nancy Skinner’s first year in the California State Assembly and to support her re-election in 2010. More than 100 friends and supporters gathered at the David Brower Center last Friday evening to honor Nancy’s hard work and success in passing several key bills through the legislature.
