2009 may have been a tough year for the US economy, but Facebook Causes helped nonprofits raise $14 million (a 4-time increase vs. 2008 giving on the platform).
Recently, I had the great opportunity to deliver a couple of sessions of a workshop titled Social Media for Nonprofits to approximately 20 small nonprofit groups in the Bay Area.
These are the slides from the presentation (with a few enhancements I made to them thanks to the feedback I got from participants). You can download the presentation if you prefer watching it offline.
Our good friends at Network for Good offers us their view into the crystal ball of online fundraising in 2010 in this good article about upcoming trends for the year. Here’s the high level summary:
The Madera Group partnered with Strategen Consulting to co-host a special fundraiser celebrating Assemblywoman Nancy Skinner’s first year in the California State Assembly and to support her re-election in 2010. More than 100 friends and supporters gathered at the David Brower Center last Friday evening to honor Nancy’s hard work and success in passing several key bills through the legislature.
Success in social marketing and fundraising means making our clients visible in a crowded online marketplace. Our agency works with clients to develop a strategy that not only uses social networks, but also persuades others to pass the word on. That means creating inspiring and thoughtful messages that work for both email inboxes and social networking sites. It means telling a story that communicates the meaning of the work we are describing, and showing the results that come from it.
When Animal Legal Defense Fund (ALDF) approached the Madera Group, it had a steady base of supporters and donors built over the past 30 years.
Last week I attended the Online Giving Marketplace Conference at Stanford University sponsored by the Stanford Social Innovation Review (SSIR) with Madera Group founder Kath Delaney. The following 5 key takeaways stood out for me:
1. Optimize operations and resource allocation: Kiva President Premal Shah is focusing on “mind blowing efficiency” in his organization.
Madera Group founder Kath Delaney and social profit strategy consultant Neelu Jain will participate in Online Giving Marketplaces: Changing the Face of Philanthropy, presented by Stanford Social Innovation Review, on October 8.
We’re excited to be a part of the ongoing learning about socially beneficial online giving that’s growing world wide.
I noted with interest the recent launch of ChipIn, a new online fundraising service that allows an organization (or an individual or a school) to conduct a fundraising campaign without setting up a merchant account or using a traditional online vendor.
The William J. Clinton FoundationThe William J. Clinton Foundation seeks to address some of the world’s most pressing challenges through collaborative partnerships. Programs include the Clinton Global Initiative, the Clinton Climate Initiative, the Clinton HIV/AIDS Initiative, and the Alliance for a Healthier Generation.
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Animal Legal Defense FundWhen Animal Legal Defense Fund (ALDF) approached the Madera Group, it had a steady base of supporters and donors built over the past 30 years.
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