The Social Media Response to Disaster in Haiti
Posted by Michael Stein, Senior Internet Strategist on March 19, 2010
Amy Sample Ward with Netsquared wrote a good roundup in February 2010 of the social media response to the Haiti earthquake in January. She writes that “the way we think about and turn to social media in a time of disaster is changing.” Amy’s article discusses how mobile technology is impacting the process of mapping, fundraising, and missing persons.
$27 million was raised via mobile fundraising in a couple of weeks, which is a sea-change in how donors are using their mobile phones for giving. Clearly mobile fundraising is a new contender in the evolution of digital fundraising, and is being used most effectively for urgent fundraising campaigns (disasters, earthquakes, tsunamis) and also stadium events (SuperBowl, concerts, etc).
