Online giving trends from 2009
Posted by Michael Stein, Senior Internet Strategist on February 4, 2010
Steve MacLaughlin from Blackbaud offers us an interesting review of online giving trends in 2009, writing for NTEN. Here are some highlights that jumped out at me:
- Online revenue grew by 46% in 2009 compared to 2008.
- The two largest months for online giving were December and May.
- The final three months of the year represent the largest amount of online giving to nonprofit organizations.
- In 2009, 46% of online revenue was processed during October, November, and December.
- The month of December accounted for 30% of revenue and 18% of the transaction volume.
- The average online gift in December 2009 was $244.17.
- The average online gift in 2009 was $144.72. This represents a 5% decline from 2008, but remains significantly higher than other fundraising channels.
