This weekend, I was reading the interview of Techcrunch with Gina Bianchini (CEO of Ning) in Davos. In it, Gina argues that that she doesn’t see Nign as a competitor of Facebook or Twitter.
I agree with Gina’s statement to a certain extent. Quote:
“Facebook… is actually going more in the direction of connecting you with the people you have strong relationships with your real identity, with status messages, and with photo sharing… Twitter’s about news and real time events.”
Ning instead is about building (strong) relationships with people you may not know in real life. So they overlap nicely to a certain degree, in terms of what they allow you as an individual or as a business to do.
But I still feel they are in direct competition, not only against each other but with all other things that pull us in different directions in our lives. We each may belong to dozens of social networks (online), be a part of multiple networks (offline -think your children’s PTA, homehowner’s associations, trade groups, etc.) and each of these expect a chunk of our time. No matter how effective we are, days are still 24 hours long and we have a few hours we need to sleep every day. So in the end Ning, Facebook, Twitter and all manifestations of social media in our lives are in direct competition for our most valuable asset: time.
How do you manage your time in social media?