5 Trends That Will Affect Online Fundraising In 2010
Posted by Michael Stein, Senior Internet Strategist on February 3, 2010
Our good friends at Network for Good offers us their view into the crystal ball of online fundraising in 2010 in this good article about upcoming trends for the year. Here’s the high level summary:
- You may see a greater number of donations with a smaller average gift size.
- As much as the media talks of a possible economic rebound, prospective supporters will still be wary of donating to new causes.
- Email outreach will continue its upward trend, meaning more email in subscribers’ in-boxes.
- Recurring gifts will be a huge portion of online giving.
- As in the past, year-end gifts will account for a substantial percentage of total annual contributions.
