Adopt A Classroom
Posted by Erik Johnson, Creative Director on May 7, 2009
Adopt-A-Classroom (AAC) invites the community into the classroom in support of teachers and their students. By adopting a classroom, donors form partnerships with specific classrooms and provide direct financial and moral support. The result is a meaningful contribution to education in which donors experience the impact of their efforts and celebrate in the success of students both locally and nationally.
Organizational Challenge
Adopt-A-Classroom, like many growing nonprofits, is constantly challenged by its organizational capacity and the increased pressures of raising funds to support the operational side of their work. AAC is in demand, with school budgets being cut, and teachers on average spending $1,200 out of their own pockets each year to supplement classroom resources.
Adopt-A-Classroom is determined to reach new levels of increased classroom support. To do this, AAC is cultivating new investments from a wider philanthropic network, broadening its reach to corporate sponsors, generating partnerships with regional school districts, and rebuilding and enhancing the AAC website’s capacity and usefulness as a public education resource.
Strategic Action
The Madera Group is currently working in close collaboration with the AAC staff to assist with strategic planning, organizational growth, media relations, fundraising and website development.
Outcomes
The Madera Group assisted Adopt-A-Classroom in launching the AAC Katrina Fund to support teachers and students who were displaced from southern states affected by the 2005 hurricanes.
The Madera Group worked with James Rosenberg, the Executive Director of AAC and the Board of Directors to grow the organization as well as relaunch the AAC website in the summer of 2006.
