Global Security Institute
Posted by admin on April 21, 2009
Organizational Challenge
The Global Security Institute (GSI) needed to raise funds and increase political understanding of the growing threat of nuclear weapons around the world. The organization works in a political environment influenced by Congress, the UN, Parliamentarians and Middle Power Countries.
Strategic Action
The Madera Group worked in collaboration with the principals of GSI to educate members of Congress, the UN community, philanthropists, the media and concerned citizens about the growing nuclear crisis in high-level meetings, donor events and media opportunities.
Outcomes
- Managed fundraising campaign, with a total of $1.1 million raised over a 2-year period to support GSI’s mission.
- Participated and organized events in conjunction with the Third Preparatory Committee Meeting for the 2005 Review Conference of the Non-Proliferation Treaty.
- Produced the Alan Cranston Peace Award honoring the House Democratic Leader, Congresswoman Nancy Pelosi.
- Increased participation of philanthropists and donors by involving Pierce Brosnan, Michael Douglas, Mayor Tadatoshi Akiba of Hiroshima, Christie Brinkley and Jane Goodall in Congressional briefings and special events.
- Redesigned the GSI organizational structure and budget to better serve the four program areas of GSI.
- Generated national and international media coverage on issues relating to nuclear weapons and the Non-Proliferation Treaty.
- Managed the production of all marketing collateral.
- Oversaw the redesign and relaunch of www.gsinstitute.org.
