Lance Armstrong Announces Commitment to Fight Cancer Worldwide
Posted by Kath Delaney, Founder and Chief Executive Officer on September 24, 2008
This morning, Lance Armstrong, founder and chairman of the Lance Armstrong Foundation, joined President Bill Clinton at the opening session of the Clinton Global Initiative’s fourth annual meeting with a Call to Action against cancer.
A cancer survivor himself, Lance vowed to make the world’s second leading cause of death an international priority. He is broadening his foundation’s scope and reach to support survivors around the world. Watch the Opening Plenary via webcast to hear Lance speak.
This commitment is the first of many to be unveiled over the coming days. In three years, members have made nearly 1,000 commitments valued at $30 billion to improve the lives of 200 million people in 150 countries.
OPENING PLENARY: A Call to Action
Wednesday 9/24/08, 10:00 A.M. — 11:30 A.M.
The opening plenary session will engage a diverse group of world leaders in an action-oriented discussion of the major challenges that CGI is focusing on this year: education, energy & climate change, global health, and poverty alleviation. This session will explore the transformative capacity of business, government, and NGOs to collaboratively develop and implement sustainable solutions.
Special Remarks:
Lance Armstrong, Founder and Chairman of the Board, Lance Armstrong Foundation
Program Participants:
William J. Clinton, 42nd President of the United States; Founder, William J. Clinton Foundation
Her Majesty Queen Rania Al-Abdullah, The Hashemite Kingdom of Jordan
Bono, Lead Singer, U2; Co-Founder, Anti-Poverty Campaign, ONE
Al Gore, Chairman, The Alliance for Climate Protection
E. Neville Isdell, Chairman of the Board of Directors, The Coca-Cola Company
Her Excellency Ellen Johnson-Sirleaf, President, Republic of Liberia
Madera Group is honored to assist CGI and the Clinton Foundation with its email messaging strategy related to the unfolding of the 3-day annual meeting.


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